From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

On June 3, at Ly Tu Trong Park in Thuan Hoa Ward, Hue City Department of Health, in coordination with the City’s Association for the Protection of Children’s Rights, the Social Work and Child Protection Center, together with various units, organizations, and benefactors, organized the “Festival for children in special circumstances 2026”. The event aimed to provide meaningful encouragement to hundreds of children in difficult circumstances across the city on the occasion of the Action Month for Children 2026.

On June 1, on the occasion of International Children's Day, the Charity and Social Affairs Committee of the Vietnam Buddhist Sangha (VBS) in Hue City, in collaboration with the Vietnam Fatherland Front Committee of the city, organized the Children’s Day program 2026 for children in difficult circumstances from ethnic minority communities.

On May 26, the Center for Social Research and Development (CSRD), in collaboration with Oxfam in Vietnam, organized the project launching workshop “Inclusive and Climate-Resilient Water Governance and Livelihoods in Vietnam” (IP3 Project).

The 3rd HTA Group Cup Football Tournament – 2026 kicked off on the afternoon of May 7 at Green City Stadium (My Thuong Ward, Hue City). Beyond serving as a healthy sporting playground, the event also provides an opportunity for participating organizations to demonstrate their social responsibility toward the community.

On the occasion of the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), on April 29, under authorization, Vice Chairman of the City People’s Committee Nguyen Van Manh visited and presented gifts from General Secretary and President of the Socialist Republic of Vietnam To Lam to meritorious beneficiaries currently being cared for at Hue City Center for Nursing and Care for People with Meritorious Service.

From April 22 to 24, the Zhi Shan Foundation, in collaboration with the Social Work and Child Protection Center, and local authorities, organized scholarship award ceremonies for studious students overcoming difficulties across the city.

On April 22, the Zhishan Foundation, the City Social Work and Child Protection Center, in collaboration with the Phong Dien Ward People's Committee, organized the first-round scholarship awarding ceremony in 2026 for poor students overcoming difficulties in Phong Dien, Phong Thai, Phong Dinh, Phong Phu, and Phong Quang wards.

On the morning of April 20, Hue City Institute for Development Studies, in coordination with the Department of Agriculture and Environment of Hue City, organized a training workshop titled: “Applying Environmental, Social and Governance (ESG) Standards in Production and Business Operations: Sustainable Solutions to Expand Markets and Supply Chains”.