On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

Against a backdrop of upbeat music and dynamic artistic lighting effects, dozens of young models took to the runway, showcasing impressive collections by renowned fashion designers at “Cham 2.”

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

The exhibition and demonstration of traditional crafts, held at the Ethnic Cultural Center of A Luoi 2 Commune, offered visitors vivid and authentic cultural experiences.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

On the afternoon of March 24th, at Kien Trung Palace – Hue Imperial Citadel, the exhibition showcasing the artworks of Emperor Ham Nghi themed “Troi, Non, Nuoc | Allusive Panorama” (Sky, Mountain, Water | Allusive Panorama) was officially launched by Art Republik Vietnam magazine, in collaboration with Hue Monuments Conservation Center and the French Institute in Vietnam.

The digital painting exhibition by Manuel Casimiro, a Portuguese artist, officially opened on the afternoon of March 5th at Lan Vien Co Tich (94 - 96 - 98 Bach Dang Street, Phu Xuan District, Hue City).

“Vang son ky my – the essence of Vietnamese craftsmanship” is something that photographer Nguyen Phong is particularly passionate about as he introduced to Thua Thien Hue Weekly a series of photos showcasing “the golden hands” of artisans perfecting the process of applying gold leaf and lacquer to the columns of Thai Hoa Palace.

On September 12th, at the Provincial Center for Culture and Art, the Department of Science and Technology (S&T) inaugurated an exhibition showcasing technological devices, science and technology products, innovations, and creative startup (CS) products, as well as key products from the North Central and Central Coastal regions.