Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.

On the morning of September 16, AEON MALL Hue officially opened to serve customers.

After 12 years of studying, researching, and working abroad, in 2022, Dr. Ho Ngoc Han, the champion of “Đường lên đỉnh Olympia 2009” (Road to Olympia), chose to return to Huế to serve his homeland.

The Ministry of Culture, Sports, and Tourism has just issued a decision to recognize “The Knowledge of Making and Wearing Hue Ao dai” of Thua Thien Hue Province as part of the National Intangible Cultural Heritage List. This serves as an impetus for the Thua Thien Hue Garment Association to promote the introduction of the five-panel Ao dai into schools.

On the morning of August 28, Vietnam Grab LLC collaborated with Tourism Department to hold a ceremony to present the project of installing Grab stone benches and decorative pillars at 3 locations, including Hue Imperial Citadel, Dong Ba Market, and Phu Mong Street.

Investment promotion plays an extremely important role, contributing to attracting investment capital; forming industrial and export processing zones to serve the manufacturing of exports. With a favorable geographical location, open investment attraction policies, gradually refined mechanisms and policies for socio-economic development, etc., Thua Thien Hue has become an attractive destination for domestic and foreign investors.

History books of Nguyen Dynasty record that after ascending the throne in 1802, Emperor Gia Long established the medicine agency to serve the court. However, it was not until the reign of Emperor Minh Mang that the structure of Thai Y Vien (Imperial Medicine Institute) was gradually completed. From then on, the recruitment of personnel to Thai Y Vien was extremely tight and serious.

On May 27, Mr. Nguyen Tuan Anh, Vice Chairman of the People's Committee of Quang Dien District, Head of the Organizing Committee of the “Song nuoc Tam Giang” Festival (“Tam Giang Waves” Festival) 2024, said that the locality would organize paragliding performances for the first time on Tam Giang Lagoon, and local beaches to serve the locals and visitors.