Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

To ensure good preparation for the Opening Ceremony of the academic year 2025 - 2026, linked to the 80th Anniversary Ceremony of the Traditional Day of Education sector, held online nationwide on the morning of September 5, the Department of Education and Training (DoET) established inspection teams on September 4. These teams were tasked with assessing the preparation and guiding the organization of the new academic year's opening ceremony at educational institutions across the city.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

On the evening of August 19, the Department of Culture and Sports opened the Culture and Sports Festival in celebration of the 80th anniversary of the Traditional Day of the Culture and Information Sector (August 28, 1945 - August 28, 2025).

In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

On August 16, the launch ceremony for the NADO Agricultural Pharmaceutical and Service Trading Cooperative (NADO Cooperative) was held in Doi Hamlet, Khe Tre Commune, Hue City. Attendees included Ms. Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance; representatives from the city’s departments, branches and sectors; international organizations such as WWF Vietnam; community forest management boards; and a large number of local residents.

At the 70th Anniversary Celebration and the 4th Outstanding Intellectuals in the Medical Sector Honoring Ceremony in 2025 held in Hanoi by Vietnam Medical Association, Phan Canh Chuong, nurse, was honored with the title of “Outstanding Intellectual in the Medical Sector”.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

For the first time, Hue City is in the top 10 localities with the highest score distribution in the national high school graduation exam. This result is a clear evidence of the correct and sustainable direction of Hue City's education sector in recent years.