On the morning of January 24, the City’s Red Cross Society, in coordination with the local authorities of Chan May - Lang Co Commune and the main sponsor, Heineken Brewery Vietnam Co., Ltd., held the opening ceremony of the “Humanitarian Tet Market - Spring of Binh Ngo 2026” and presented 300 Tet gift packages to disadvantaged residents in the commune.

On the morning of January 23, Hue City Red Cross Society, in coordination with Vietnam Fatherland Front Committees of Phu Loc and Vinh Loc Communes, organized a program to distribute Lunar New Year gifts for the Spring of Binh Ngo 2026 (the Year of Horse) to poor and near-poor households, families in difficult circumstances, and those severely affected by natural disasters in 2025 in Phu Loc and Vinh Loc Communes. The program was funded by support from Thien Tam Fund of Vingroup.

On the first day back to work after the 2026 New Year holiday, Hue residents were greeted with encouraging news: during the holiday period, the city was estimated to have welcomed around 85,000 visitors, a 25% increase compared to the same period last year.

On the morning of January 11, Hue Department of Health, in coordination with the Central Committee of Vietnam Young Physicians Association and Viettel Hue, organized a program providing free medical check-ups, health consultations, medicine distribution, and gifts for policy families and disadvantaged households in Hoa Chau Ward.

On the morning of January 7th, the City Social Insurance Agency organized a ceremony to present health insurance (HI) cards to residents in difficult circumstances in Kim Tra Ward.

On January 6, Mr. Nguyen Anh, Chairman of Long Quang Commune People’s Committee, said that the commune police, in coordination with Nam Dong Area Forest Protection Unit, had received a rare impressed tortoise voluntarily handed over by a local resident.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

On the morning of January 1st, in the warm sunshine on the first morning of the new year, the area around Ngo Mon Gate of Hue Imperial Citadel became lively as the Nguyen Dynasty Ban Soc ceremony was reenacted in a theatricalized format, officially opening Hue Festival 2026. The event also marked the first festival of the year, attracting a large number of local residents and visitors.

On the first day of 2026, sunny weather set a serene and poetic tone in Hue. Both visitors and residents took time to savor the city’s unhurried, gentle pace. Beyond its famed heritage sites, spiritual and cultural spaces, parks, and public recreation areas were bustling with visitors.

Thousands of visitors and residents of Hue came together to bid farewell to 2025 and welcome the New Year 2026 in exquisite weather, heaven and earth in harmony, clear skies with a slight winter chill. The Countdown program welcoming 2026, held at Hue City Cultural and Sports Square (Vy Da Ward), was regarded as the highlight of this meaningful moment, a venue where a grand musical feast and joyful reunions converged.