With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

Many images of Ao dai Hue and Hue ancient capital’s relics are being displayed by Kao Kuong, a Hue-born photographer (whose real name is Nguyen Cao Cuong) in a photo exhibition themed "The Ao dai which I love". The exhibition opened on March 2 at 87 Tran Quoc Thao Street, Ho Chi Minh City.

In 2023, Ho Chi Minh Museum in Thua Thien Hue welcomed more than 122,000 visitors to the museum, as well as the relics under its management.

Andrea Teufel, a German conservator-restorer, has dedicated almost 20 years of her life to restoring the heritage buildings of Hue. Among the many relics she has worked on, Phung Tien Temple is the one that she researched extensively and worked hard to restore its architectural beauty.