On the morning of July 10, Hue City Department of Tourism and Vietnam Aviation Academy held a signing ceremony for a Memorandum of Understanding (MoU) on cooperation between the two units for the period of 2025 – 2030.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On April 19th, a special event titled “Hue – Developing green heritage tourism and a bicycle city” will take place at Ngo Mon Square – Hue Imperial Citadel. The event is jointly organized by Hue Monuments Conservation Center, VietPM (representative of GCOO brand in Vietnam), and Vietnam Green Building Council (VGBC).

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

Spreading the message “Convergence and Shine”, Ho Chi Minh City Tourism Festival 2025, taking place from April 3 to 6, has the participation of over 100 stalls of 42 provinces, cities, and 32 travel agencies, transportation companies, and airlines.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

After more than 20 years of waiting, the first restoration of an ancient rường house (beamed house) among 21 ones in Bao Vinh Ancient Town, Huong Vinh Ward, Hue City, began in early November 2024. The project aims to restore the house to its original Hue-style beam architecture, contributing to urban revitalization, and promoting tourism and services in Bao Vinh Ancient Town.