On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

In response to Hue Ao Dai Week 2026, on the morning of July 10, the Department of Education and Training organized a mass performance program themed “The Beauty of Ao Dai in Schools” at Phan Dang Luu High School.

More than 160 music teachers from primary schools across Hue City are participating in a training program jointly organized by Hue City Department of Culture and Sports and Hue City Department of Education and Training, which officially opened on the morning of July 8th.

On the evening of July 8th, at Hue City Center for Culture and Cinema, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People's Committee, held the closing ceremony of the 2026 Three-Region Folk Instrumental Music and Folk Singing Festival. During the ceremony, the organizing committee presented numerous awards to outstanding artistic ensembles, individuals, performances, and programs.

In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

On the afternoon of July 8, Hue City Department of Culture and Sports, in collaboration with Hoang Sy Club as well as various dance and folk dance clubs, teams, and groups, organized the “Ao Dai Dance 2026” exchange program in response to Hue Ao Dai Week 2026.

On the evening of July 7, Hue Museum of Fine Arts officially opened the performance and exhibition program titled “The Knowledge of Tailoring and Wearing Hue Ao Dai” at Diem Phung Thi Art Center (No.17 Le Loi St., Thuan Hoa Ward).

On the evening of July 6th, at Nghinh Luong Pavilion, Hue City Department of Culture and Sports organized the artistic performance and flashmob event ‘Ao Dai - The Rhythm of Youth’. The program attracted large crowds of local residents, visitors, and hundreds of children.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the morning of July 4th, the Department of Engineering and Technology, Hue University held a ceremony to officially launch its Computer Engineering program and confer degrees on 68 newly graduated engineers from the 2021–2026 cohort.