Every April, when the first rays of early summer sunlight touch the surface of the lakes, pink and white lotus buds of Hue gently and proudly emerge from the water in bloom.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On the morning of April 20, Hue City Institute for Development Studies, in coordination with the Department of Agriculture and Environment of Hue City, organized a training workshop titled: “Applying Environmental, Social and Governance (ESG) Standards in Production and Business Operations: Sustainable Solutions to Expand Markets and Supply Chains”.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

On April 4, Mr. Ho Cong Hai, Co-General Director in charge of production, R&D, and development at Kim Long Motor, announced that Kim Long Motor Company has signed a cooperation agreement with Kijsetthi Mobility (Thailand) to distribute bus models in the Thai market.

Amid fluctuations in the global energy market and the risk of supply disruptions, especially for petroleum products, the dual approach of developing renewable energy while building a long-term fuel supply and reserve strategy has become a key requirement for Hue City to ensure sustainable growth.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Production lines operating across industrial parks, new factories set to break ground, and infrastructure projects nearing completion are all helping shape Hue’s emerging industrial landscape, raising expectations for a strong growth driver in 2026.

Following the Lunar New Year holiday of the Year of the Horse 2026, production activities at businesses across Hue have quickly resumed a new cycle. Production floors are once again bustling, and assembly lines are operating continuously to ensure export delivery schedules, laying the groundwork for the city’s 2026 growth targets.

On the afternoon of March 5th, a working delegation from the Standing Board of the City Party Committee, led by Mr. Nguyen Dinh Trung, member of the Party Central Committee and Secretary of Hue City Party Committee, visited and held a working session at Carlsberg Vietnam in Phu Bai. Joining the delegation were Mr. Pham Duc Tien, Permanent Deputy Secretary of the City Party Committee; member of the Standing Committee and Vice Chairman of Hue City People's Committee Phan Quy Phuong; along with leaders of several relevant city departments and agencies.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

From the simple products made by the people of Pho Trach village, over time, the Bang grass (Lepironia articulata) of this Hue countryside has been elevated, becoming a brand not only environmentally friendly but also a way to promote the cultural values of Hue.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.