On the morning of January 18th, Hue Poetry Association organized a program to review the Association’s activities in 2025 and to launch the poetry collection “Returning to the Land of Huong Ngu”. This was an opportunity to reflect on the previous year's events while also presenting to the public a brand-new poetry anthology, the product of the Association's numerous lively creative and poetic exchange activities.

The Cooperative Fair, held by the City Cooperative Alliance over two days, January 17 -18, at the Cooperative Economy Platform (16 Nguyen Luong Bang, Thuan Hoa Ward), was not only a shopping destination, but also a vital bridge bringing clean agricultural produce, OCOP products, and local specialties closer to consumers, contributing to spreading the value of the collective economy and building trust in local agricultural products.

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

On the morning of January 13, the Department of Industry and Trade held a conference to review its 2025 performance and outline tasks for 2026.

Based on the orientation to develop cultural and tourism spaces along the Nhu Y River, Thuan Hoa Ward is drafting a plan to establish a night street running along the river, with the expectation of creating a new, distinctive night-time tourism product that can effectively connect with the central pedestrian street axis of Pham Ngu Lao - Chu Van An - Vo Thi Sau.

Hue City’s budget revenue is entering a phase of strong momentum, with a revenue structure becoming increasingly diversified and sustainable. Alongside traditional sources such as textiles and garments, beer production and tourism, the rapid growth of industrial sectors is opening up significant new drivers for local budget growth.

In the closing days of the year, while many enterprises are racing to fulfill urgent orders, trade unions and employers are quietly working to care for union members and workers ahead of Tet (the Lunar New Year) - those who directly generate value in production.

On the afternoon of January 5, Hue City Statistics Office held a press conference to announce the socio-economic data for 2025.

The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.