Not only famous for its important and beautiful lagoon system in Vietnam, Tam Giang - Cau Hai also holds great potential for tourism development.

In the context of economic difficulties nationwide, leading to a decline in investment capital, Thua Thien Hue is gradually asserting itself as an attractive investment destination with great potential and prospects, coupled with an increasingly favorable environment, especially in terms of attracting foreign direct investment (FDI) capital.

Developing eco-tourism sites associated with streams and waterfalls is one of the directions that Nam Dong district has been focusing on and will continue to exploit.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

In recent years, Hue tourism has been quite successful with a new type of tourism - sports tourism, especially running tournaments. However, Hue is a land that can develop other types of tourism, and music tourism is the great potential that needs to be awakened.

That was the topic of a seminar, which was organized at the Intercultural meeting place (at 94, 96, and 98 Bach Dang Street, Hue City) on the morning of July 29 by the Huong River Museum of Antique Pottery.

The German newspaper “Focus” has published an article on Asian development in which it highly appreciated Vietnam's growth potentials.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

Within the framework of Hue Traditional Craft Festival 2023, the Japanese ceramic exhibition “Yakishime - Shape of the Earth” offers visitors a unique perspective on the craft of the land of Fusang. The exhibition is held by the Japan Foundation Center for Cultural Exchange in Vietnam in collaboration with Hue Museum of Fine Arts. The exhibition is opened from April 27th to May 14th at the Diem Phung Thi Art Center.