For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

On the evening of April 27th, the University of Medicine and Pharmacy, Hue University held the final night of La Voix 2025 under the theme “Revel in French Music” and celebrated the 10th anniversary of the French Club of the University of Medicine and Pharmacy, Hue University.

For three nights, from April 25 to 27, at Di Nhien Duong Pavilion - an ancient architectural structure in Thieu Phuong Garden - within Hue Imperial Citadel, Hue Monuments Conservation Center collaborated with the Doi Dep tea brand to organize the program “Re-enacting the scene of the emperors hosting tea party for his mandarins” as part of the launch of the Royal tea enjoyment service.

After being postponed in April 2025, BamBoo Artists Agency Joint Stock Company (BAA) announced that the highly anticipated “Mega Booming - Hue 2025” grand music festival, featuring an impressive scale and high artistic quality, will take place for one spectacular night on July 6th, 2025, at Ngo Mon Square - Hue Imperial Citadel.

The audience in Hue have enjoyed an emotional night of concert performed by the four members of the Akatsuki band from the “Land of the rising sun”.

According to the information released on March 6 by Hue Academy of Music, Akatsuki music band from Japan will hold a traditional concert with the theme “Echoes of Culture” on the night of March 8 at Song Huong Theater (No.1 Le Loi St., Thuan Hoa District).

The “Hue - Mega Booming” music festival will take place at Ngo Mon Square - Hue Imperial Citadel over two nights, April 5th - 6th, 2025 (coinciding with the Hung Kings’ Commemoration Day). The event will feature many young singers, with a special highlight being the appearance of the “Anh Trai Say Hi” (Say Hi with Bros) lineup - a well-known reality TV show about music.

On the evening of February 11th, at No. 1 Phan Boi Chau street, the Full Moon Poetry Night - At Ty Spring 2025 took place, organized by Hue Writers’ Association.