On the morning of October 31, Hue City People’s Committee held a conference to announce its tourism stimulus policies and give a press briefing on new tourism products.

Medical tourism and wellness tourism are not new development trends. Hue possesses many favorable conditions to develop these two types of tourism. However, to effectively exploit existing advantages, it is necessary to create products that align with market demand, based on linkages among medical facilities, service providers, and travel enterprises.

Leftover fabric scraps, after being carefully selected and pieced together, have found a ‘new life’ as unique handmade products. What makes these products more meaningful is that they are made by children at Tam Binh Center for Children with Disabilities (Thuy Xuan Ward, Hue City). The initiative not only helps reduce material waste, but also provides a meaningful vocational learning environment for children with disabilities.

A group of young people who continue “the story of Hue’s lotus” by giving it new life beyond culinary products or the blossoms that brighten every summer, through decorative items, gifts, and unique accessories.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

On the occasion of Vietnam’s Science, Technology and Innovation Day 2026 (May 18), Hue city launched activities to honor outstanding scientists and present awards in science and technology competitions. Recognition and prizes serve as a bridge between scientific research and real-world life, helping to identify valuable new talents, products, and inventions that can be applied in real life to drive local socio-economic development.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

This year’s Lunar New Year market has recorded a marked diversity in product categories, designs, and origins, ranging from traditional goods to newly launched domestic and imported products.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.