From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

Visiting Bao La Bamboo and Rattan Cooperative (Quang Phu commune, Quang Dien district), I met artisans who are hard at work keeping their professions and looking for new directions through their product design improvement. Many of their fine and quality handicraft products have been present in the world market.