On the evening of September 21, Hue City Young Entrepreneurs Association, in coordination with Kim Dong Park, and the Youth Union Chapter of the Faculty of Marketing and Commerce, University of Economics, Hue University, organized a Mid-Autumn Festival program themed ‘Enjoying Mid-Autumn Festival’ for children facing difficult circumstances in the city.

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

On the morning of May 27th, the University of Finance - Marketing (UFM) held a ceremony to announce the decision to establish the University of Finance - Marketing’s Branch in Hue City.

On the morning of May 27, the University of Economics, Hue University held a press conference to announce 4 new academic programs for the 2026 admissions cycle, including Digital Marketing, International Business, Master's in Accounting, and PhD in Economic Management.

On April 13, the Ministry of Education and Training issued Decision No. 866/QD-BGDDT to establish a branch of the University of Finance - Marketing (UFM) in Hue City.

On November 29, at the Provincial Blind Association, the Institute for Cooperation and Development (Phu Xuan University) collaborated with Liverpool John Moores University (the UK) and Deakin University (Australia) to organize a training course on applying AI Marketing skills for people with disabilities. The program aims to support the promotion of products made by people with disabilities such as bamboo toothpicks, paper flowers, and massage services.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.