The “Restructuring the Tourism Sector to Meet the Requirements of Becoming a Key Economic Sector” plan, approved under Decision No. 1685/QD-TTg dated December 5th, 2018 by the Prime Minister, has established an important policy framework for the comprehensive renewal of the tourism sector. Accordingly, the Ministry of Culture, Sports and Tourism, together with ministries, sectors, and localities, including Hue City, has focused on removing bottlenecks and gradually restructuring tourism products, visitor markets, and the tourism management system…

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

On the afternoon of January 12, Hue City Employment Service Center held a conference to deploy its tasks for 2026, combined with a celebration of its 35th anniversary.

On the afternoon of January 9, the Department of Tourism held a conference to review its work in 2025 and roll out tasks for the tourism sector in 2026.

Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

As 2025 draws to a close, the Song2Light Creative Market officially returned for Season 3 under the title “Huederland”, taking place from December 26-28 at Song Centre Hue. The event brought a range of unique and engaging experiences.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

Taking advantage of favorable weather, these days, farmers across the city are simultaneously returning to their fields to restore and tend their vegetable plots, ensuring supply for the market during the upcoming Lunar New Year.

Under the agreement, Kim Long Motor will supply 1,000 KimLong-branded buses of various models for Kijsetthi Mobility, serving the market of Thailand. Riding on this success, Kim Long Motor will also set to expand its export footprint to the Middle East market and other countries in the coming time.