On the morning of May 27, the University of Economics, Hue University held a press conference to announce 4 new academic programs for the 2026 admissions cycle, including Digital Marketing, International Business, Master's in Accounting, and PhD in Economic Management.

The launch of direct flights from Belarus to Vietnamese localities, especially Da Nang, is opening opportunities to attract Belarusian tourists to Hue along the Central Heritage Road.

On the afternoon of May 15th, the People’s Committee of Phong Dien Ward organized the inauguration ceremony for a centralized organic waste treatment model using Que Lam microbial products at Pho Trach Market.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Barter trade still exists in a peaceful rural market by the Tam Giang Lagoon. It is not only a way for poor workers to save money, but also a means of helping one another consume “home-grown” produce…

On the morning of April 20, Hue City Institute for Development Studies, in coordination with the Department of Agriculture and Environment of Hue City, organized a training workshop titled: “Applying Environmental, Social and Governance (ESG) Standards in Production and Business Operations: Sustainable Solutions to Expand Markets and Supply Chains”.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

On April 13, the Ministry of Education and Training issued Decision No. 866/QD-BGDDT to establish a branch of the University of Finance - Marketing (UFM) in Hue City.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.