The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

On the afternoon of August 1st, the Department of Science and Technology (DOST) held a conference to review and approve the results of the provincial science and technology project "Establishing, managing, and developing a certification mark (CM) for “Thanh Toan tiled-roof bridge village market” of Thuy Thanh commune, Huong Thuy town, led by the Office of Culture and Information of Huong Thuy Town.

On the afternoon of July 27th, the Provincial Farmers' Union, in coordination with the People's Committee of Hue City, organized the opening of the first Highland Market Fair in Hue City in 2024.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

With the help and companionship from members of the province's startup ecosystem and investors inside and outside the province, many startups or startup ideas and projects, even though they started small, have overcome difficulties in their entrepreneurial journey and are gradually asserting their position in the market.

After four days, the “Countryside Market Festival” in response to Hue Festival 2024 closed on the evening of June 30 with many impressive moments.

The ceremony to honor the holy spirit of Mrs. Tran Thi Dao, who contributed greatly to the construction of the Thanh Toan tiled-roof bridge (Thuy Thanh Commune - Huong Thuy Town), took place on the evening of June 27th. The conclusion of the ceremony marked the official start of the “Countryside Market Festival” in response to Hue Festival 2024.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

Three provinces and cities of Vietnam, including Thua Thien Hue, Da Nang, and Quang Nam, have recently coordinated organizing a tourism introduction program for Thua Thien Hue, Da Nang, and Quang Nam in Taipei city, Taiwan (China) on June 21.