Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

Being a major commercial center of Hue City, Dong Ba market not only attracts customers for bustling trading exchanges during the day, but right in front of the market's lobby, there is also a food street at night, on the famous Tran Hung Dao Street.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

Remote consultation, examination, and treatment with the "Doctor for Every Family" (DFEF) software has created a healthcare network without limitations between different levels. This marks a significant milestone in the digital transformation in the medical field.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

This was the theme of the International Research Conference jointly hosted by the Italian Embassy and UNESCO Vietnam, which was organized by Marche Polytechnic University and Hue University of Sciences on December 7th at the Italian Cultural Center in Hanoi. This event marks final activity of a three-year scientific collaboration among these three institutions.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Two rescued bears are brought to the "bear camp" at the foot of Bach Ma (White Horse) National Park on a day of early October to the cheers of wildlife experts and rangers. In the sacred mountain, this event marks a new stage in rescuing and conserving bears.