The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

On the afternoon of June 6, the Board of Directors of Hue Central Hospital held a discharge ceremony to celebrate the success of a liver transplant case. This was the hospital’s second pediatric liver transplant and the third cross-country liver transplant performed by the hospital, marking another milestone in humanitarian medical achievements and extending the hope of life for children suffering from severe liver diseases.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

The lotus is one of the beautiful symbols of serenity, peace, and tranquility. In Hue, the lotus blooming season usually begins in May and June, when the weather changes into hot and sultry days. This time also coincides with April of the Lunar year, the time marked with the significant event of the Grand Buddhism Celebration (Vesak).

From April 11th - 16th, Dr. Nguyen Thanh Tung, Director of Knowledge Management Institute (KMI) and Vice President of Ho Chi Minh City Quality Association, returned to Hue for a week to devote to education and local enterprises. This marked his third return to his hometown in 2025, bringing with him a series of heartfelt, meaningful gifts.

On the afternoon of April 29, Hue Central Hospital (HCH) successfully performed a transcatheter aortic valve implantation (TAVI) for the first time on a 76-year-old female patient from Da Nang. This marks the hospital’s first implementation of this technique.