As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

Through diplomatic activities, Hue has become a partner of many foreign localities, thereby gradually diversifying its investment promotion efforts.

On March 16, the leader of Hue Power Company (Hue PC) announced that the unit has just implemented numerous activities in response to the “Nationwide energy efficiency and conservation in response to Earth Hour 2025” movement.

In the early days of the new year 2025, the Year of the Snake, many places in the city organized exciting spring activities, including cultural and sports activities, as well as folk games and royal court games, etc.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

For students, Tet is not only a time for celebration and family reunions but also an opportunity to share and support those in difficult circumstances. Many charitable activities organized by the school have “ignited a flame of love” in the students, spreading noble humanitarian values.

Thua Thien Hue becoming a centrally-governed municipality is an important milestone that opens up many opportunities for investment promotion and attraction activities.

On October 6, in Phu Da town (Phu Vang district), the Provincial Youth Union organized activities in response to the “Clean Up the World” campaign and the 4th National Green Sunday.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

In May 2024, Lang Co Bay has just celebrated its 15th anniversary of joining the World's Most Beautiful Bays Club. On this special occasion, there are many meaningful and exciting experiences for visitors to Lang Co Bay, thereby increasing their fondness for this destination.