Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.

On the morning of February 5, at the Secret Affairs Institute - Tam Toa Complex (No. 33 Tong Duy Tan Street, Phu Xuan Ward), Hue Monuments Conservation Center officially opened a thematic exhibition titled “Horses and the Long Ma in Nguyen Dynasty Royal Culture” (Long Ma: dragon-horse), offering the public a culturally rich and profound exhibition space in the early days of Lunar New Year.

While not as large-scale or bustling as many famous flower villages in the North and the South such as Sa Dec (Dong Thap), Cai Mon (Vinh Long), Nhat Tan, Tay Tuu (Hanoi), or Thai Phien (Lam Dong)…, the flower villages supplying Tet flowers in Hue remain vibrant and deeply imbued with local cultural identity.

It is no longer uncommon to witness very young runners at marathon events held in Hue. It helps to spread the spirit of sportsmanship and community compassion.

On the morning of January 27, at Kim Long Motor Hue automobile manufacturing and assembly industrial park, Kim Long Motor Hue Joint Stock Company held a ceremony on signing a strategic cooperation with BYD Battery, one of the world’s leading companies in batteries and new energy vehicles, while also breaking ground on the BYD battery manufacturing plant.

Hue - the tranquil Ancient Capital, where the slow rhythm of life blends with profound cultural depth has long nurtured a dream colored by the green grass of the football pitch: the dream of seeing Hue football present in the V-League, the highest level of Vietnamese football.

The heritage space of Hue’s Imperial Citadel is being retold in a new language, the language of technology. At the Royal Treasury Palace, stories of the past are no longer meant solely to be observed, but also to be touched, listened, and experienced, opening up a gentle, emotionally resonant way of engaging with the heritage of Hue Ancient Capital.

In 2025, Ho Chi Minh Museum collected and received 35 artifacts, contributing to enriching the source of documents and artifacts serving exhibition activities, scientific research, and long-term preservation. In addition, the unit digitized more than 1.000 documents and artifacts.