Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

On his working visit to Hue in late March 2023, Prime Minister Pham Minh Chinh proposed that the locality should coordinate with the Ministry of Culture, Sports and Tourism to set up the project to build the Hue Museum of Royal Antiquities in a new position in the spirit of science, modernity, and architecture in harmony with the overall Hue Monuments.