With a new approach that shifts from ''preserving and exploiting individual monuments'' to ''connecting and leveraging the entire heritage system,'' the Project titled ''Leveraging the Value of President Ho Chi Minh Relics in Hue City for Tourism Development (2026 - 2030)'' (hereinafter referred to as the Project) also aims to address uneven heritage promotion and the lack of system-wide connectivity among historic sites.

On September 21st, Mr. Hoang Hai Minh, Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of Hue City People’s Committee, received a delegation from Waseda University and the University of Tsukuba (Japan). The working session focused on research and implementation of a project on disaster prevention and control, and adaptation to flooding and climate change in the city.

Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

The melancholic sound of the khen flute drifts through the mist along the mountain slopes, whispering in harmony with the babbling streams and the rhythmic clatter of looms, creating a mystical melody that captivates travelers. The village of A Luoi today bustles with visitors from afar, as the local people have learned to leverage their cultural identity for tourism. Behind these transformations are the tireless footsteps of a Pa Co woman who loves her homeland - That is Ms. Le Thi Them, the former Head of the Culture and Information Department of the former A Luoi District, now the Head of the Party Building Committee of A Luoi 1 Commune.

Nearly 5 years into implementation, the project “Promoting the Value of Ho Chi Minh Relics in Hue City to Serve Tourism Development” for the 2021-2025 period has attracted participation from nearly 10 travel agencies offering tours to the Ho Chi Minh Museum and other relic sites.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

Many competitions organized by Hue University have attracted thousands of contestants from both domestic and international backgrounds, contributing to the development of tourism.