In March, as late spring draws to a close and gives way to the first heat of early summer, the parasol trees in the Imperial Palace burst into bloom. Their canopies of soft pink-purple flowers, scattered across an ancient expanse of deep green, create a poetic and dreamlike landscape that captivates all who visit.

Production lines operating across industrial parks, new factories set to break ground, and infrastructure projects nearing completion are all helping shape Hue’s emerging industrial landscape, raising expectations for a strong growth driver in 2026.

“I write to you, from this island. Cuba, the island of fire, the island of passion”. The poem “From Cuba” by To Huu has stayed with me since my school days. Ever since, I have held a special affection for Cuba - a distant land possessed a beauty both nostalgic and intense, where culture, music, and history blend into a rhythm uniquely of its own…

On the morning of March 26th, in Chan May - Lang Co Commune (Hue City), FUTA Land Real Estate Joint Stock Company held the groundbreaking ceremony for Chan May Social Housing Project (located in Chan May Urban Area, Lot No. 8). The event was held to mark the 51st anniversary of Hue Liberation Day (March 26th, 1975 - March 26th, 2026).

In 2000, in the short piece entitled “Hue Diary,” written when he returned for the first Hue Festival, musician Trinh Cong Son wrote, “When you have a place to return, or to visit from time to time, you are very fortunate. There, you have a river, a mountain, and you can find again your old friends whose hair used to be black has now turned grey. You might suddenly meet a Hue girl on the street and ask her, ‘Is there anything new in Hue now?’ And immediately, or perhaps by chance, she will recite the two lines from a poem by Bui Giang: “Da thua xu Hue bay gio/ Van con nui Ngu ben bo song Huong” (“Yes, sir, Hue now/ Still has Ngu Mount by the Huong river…”)

Continuing the policy of developing boarding inter-level schools (primary - secondary) in land border communes, Hue City People's Committee is preparing to commence construction of the remaining projects in A Luoi communes.

Thanks to the fertile alluvial soil, reliable water sources, and long-standing farming experience, the people of Huong An Ward are gradually transforming this land into one of the largest green onion cultivation areas in Hue City.

One morning in late 2025, at Chieu Cafe on Dang Thai Than Street, behind the Hue Imperial Citadel, young musician Huynh Anh Khang had a conversation with us about music and his love for Hue – the land he feels he “owes a debt to.”

Hue is a land once at the heart of the nation’s political power, culture, and scholarship; yet, today’s Hue is not merely looking back to the past. The city is quietly preparing for a major transformation, aiming to become Asia’s leading smart coastal heritage city by 2045.

On the shady Le Duan street, there is a small handicraft workshop resounding daily with the whir of grinders and the buzz of cutting machines. There, coconut shells once thought to be discarded are adorned with shimmering mother-of-pearl, transformed into souvenirs imbued with the essence of Hue.