On the afternoon of January 4, the volunteer program “Radiant Spring Vibe” took place at the first-floor lobby of the Oncology Center at Hue Central Hospital, creating a warm, caring atmosphere for patients undergoing treatment in the oncology department and pediatric radiotherapy unit. The charity event was jointly organized by the “One Painting - Many Hopes” project and the City Women Business Association.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

During his visit to Hue in early November 2025, General Secretary To Lam conveyed a message to the city’s Party Committee, authorities, and people: Hue must preserve its cultural identity and the distinctive character of Hue people amid a new phase of development. That reminder was not merely an expectation, but a guiding orientation for the entire term.

On the morning of January 4, at Ngu Ha Vien, the project “Reviving Chuon village traditional scroll (lien) making craft” was officially launched to the public, marking an emotional milestone in the journey to rediscover and restore a part of cultural memory that was once on the brink of extinction.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

On the morning of January 1st, in the warm sunshine on the first morning of the new year, the area around Ngo Mon Gate of Hue Imperial Citadel became lively as the Nguyen Dynasty Ban Soc ceremony was reenacted in a theatricalized format, officially opening Hue Festival 2026. The event also marked the first festival of the year, attracting a large number of local residents and visitors.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

On the morning of December 30, Prime Minister Pham Minh Chinh chaired an online conference to review one month of implementation of the “Quang Trung Campaign”, a rapid initiative to rebuild and repair houses for households whose homes collapsed, were destroyed, swept away by floods, or severely damaged by recent storms and flooding. The meeting was also attended by Deputy Prime Minister Tran Hong Ha, along with leaders of ministries, sectors, and localities.

On December 30, in Kim Long Ward, Hue City Project Management Board for Construction Investment and Urban Development held a conference to announce the Zoning Plan (1/2000 scale) for the Golf Course Tourism Area located in Kim Long Ward and Binh Dien Commune, Hue City.