From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.

Within the framework of the community Ao Dai Week - “Hue in Autumn” Festival 2026, on the morning of July 4, the Department of Culture and Sports, in collaboration with Hue Monuments Conservation Center, organized a ceremony to offer incense and flowers in commemoration of Martial Lord Nguyen Phuc Khoat, and holding a procession of gratitude to Martial Lord Nguyen Phuc Khoat, and Emperor Minh Mang.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.

On the morning of July 4th, the Department of Engineering and Technology, Hue University held a ceremony to officially launch its Computer Engineering program and confer degrees on 68 newly graduated engineers from the 2021–2026 cohort.

On the afternoon of July 4, Phu Xuan University collaborated with ELRD and EdulightenUp to hold an educational seminar under the theme “The Art of Leadership by Empathy and Transformation”.

On July 4, the Hoa Chau Ward People’s Committee welcomed and held a working session with a delegation from Cergy City (French Republic), led by Ms. Malika Yebdri, First Deputy Mayor of Cergy in charge of Culture, Cultural Heritage, and International Cooperation.

On the evening of July 3, at Phung Chanh Hamlet in Vinh Loc Commune, Hue City Cooperative Alliance, in coordination with Vinh Loc Commune People's Committee, Hue City Young Entrepreneurs Association, and Co.opmart Hue, held the opening ceremony of the 2026 Product Fair of Cooperatives, Affiliated Enterprises, and Saigon Co.op in Vinh Loc.

Amid the rapidly changing pace of modern life, in the ethnic minority communities of Hue City, traditional culture continues to be quietly revived and preserved. This is part of an ongoing effort to restore the distinctive cultural values of the Bru–Van Kieu people.