Although it has been officially operational for less than six months, the Provincial Trade and Investment Promotion, and Business Support Center (now under Hue centrally-governed municipality), with predetermined functions and missions, has made significant contributions to supporting businesses in trade promotion and resolving various challenges and obstacles.

Along with innovations in investment promotion activities, the government’s support in promoting projects acts like a “magnet” attracting foreign direct investment (FDI) enterprises to Thua Thien Hue (now known as Hue City) (*).

The year 2024 marks a series of significant milestones in the Ancient Capital. Besides the historic event of becoming a centrally-governed city, Hue is also a destination for major investors with groundbreaking and finalized mega-projects, contributing to elevating the status of the sixth centrally-governed city in the country.

On the occasion of welcoming New Year and the Lunar New Year 2025, the Year of Snake, on the night of January 14, Hue City People’s Committee held a new year meeting party with the participation of international tourists, volunteers, experts, and foreign investors working in the city area.

The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.

Kim Doi village, Quang Thanh commune, Quang Dien district is known as a bustling place for producing dried noodle sheets during the off-season. Recently, with the support of mechanisms and policies from functional departments and the locality, the people of Kim Doi have invested more in machinery, expanded production with higher productivity and quality, and brought their products to distant markets, creating job opportunities for hundreds of local workers with stable incomes... Notably, dried noodle sheets in Kim Doi have recently been voted as a typical agricultural product of the province.

Many key traffic projects and works have been invested in, not only to facilitate trade but also to create momentum to promote the province's socio-economic development.

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

Thua Thien Hue becoming a centrally-governed municipality is an important milestone that opens up many opportunities for investment promotion and attraction activities.

On November 21st, a networking and trade connection event between Thai and Thua Thien Hue businesses was organized by the Center for Investment, Trade, and Enterprise Support in collaboration with the Provincial Business Association.