On the morning of January 6, at the National Hero Memorial of Quang Trung - Nguyen Hue (An Tay Ward, Hue City), Hue City People's Committee held an incense offering ceremony to commemorate the 235th anniversary of Nguyen Hue’s Coronation and dispatching army to defeat the Qing army. The ceremony was attended by representative leaders of the city, departments, branches, unions and people in the area.

On the afternoon of January 4, the Faculty of Engineering and Technology – Hue University coordinated with CoTAI Startup Studio, and high schools in the provincial area to hold a festival of experiencing artificial intelligence called “AI Open Day 2024”.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

Telling the story of an old lady from Hue with a philanthropic heart, young man Nguyen Duc Minh Hoang (Hue City) excellently surpassed more than 170 contestants nationwide to be awarded the First Prize in the 8th “Young Francophone Reporters 2023" contest.

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.