Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

Hue City is gradually donning a new image - modern, dynamic, and strongly connected. In this flow of development, a series of large-scale, strategically planned projects are taking shape, turning the aspiration of Hue’s breakthrough growth into reality.

On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Amid the quiet walls of the Hue Museum of Fine Arts, the exhibition “The image of family in visual arts” was opened in the early days of June. The gallery is like a heartfelt symphony, pulling the feet of art lovers to stop, to listen to the whispers about origins.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

The image of people jogging daily on the streets and alleys of Hue has become familiar. From this widespread grassroots movement, Hue has become a destination for national-level running events.

French architectural works are considered an integral part of the cultural and historical landscape of the Ancient Capital. This has also motivated young people from the Faculty of Architecture, University of Sciences, Hue University to seek ways to contribute to preserving the image of ancient Hue.

As a routine, every Tuesday night at Ca Hue (Hue-Singing) Club belonging to Thua Thien Hue Culture, Information and Sports Center at 25 Le Loi Street, Excellent Artist Quynh Hoa comes early to burn splinters of agawood in a small urn placed on the performing mat. That is the dear and familiar image of Quynh Hoa in the hearts of club members and intimate audiences.