More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Held under the theme “Flow of Heritage”, the first O Ly Artshow officially opened on the evening of June 6 at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward), on the banks of the Perfume River, attracting the participation of a large number of artists and art enthusiasts.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Hue Ao Dai Week 2026, featuring a series of cultural, artistic, and community activities to honor the values of Vietnam’s traditional Ao-dai and reaffirm the brand of “Hue - The Capital of Ao Dai”, will take place from July 3 to 10.

Alongside the Hue heritage complex, the French architectural works that remain today are seen as part of the soul of Hue’s urban landscape. Through the lens of sketching, these structures appear to take on a new look and a different kind of “life” in the eyes of artists and architects.

Under the theme “Flow of Heritage”, the first-ever O Ly Art show will officially open at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward) on June 6, ushering in a new artistic platform for the artist community in Central Vietnam.

In the depth of Hue culture, gardens are not merely green zones, acting as supporting elements for architecture, but a constituent factor shaping the urban identity. Hue is famous for the Perfume River, Mount Ngu, the Citadel, royal tombs, pagodas, and noble residences, but Hue is also well known for its gardens. In Hue, gardens soften architecture, calm the everyday life, deepen poetry, and create a unique urban style: a garden city, a city of poetry, the harmony between man and nature, or “an urban poem” as said by M’Bow, former Director-General of UNESCO.

The “Imprints of Hue Buddhist Heritage” exhibition, part of a series of activities celebrating Vesak 2570 of the Buddhist calendar (2026 Gregorian calendar), officially opened on the afternoon of May 24 at Lieu Quan Buddhist Cultural Center (15A Le Loi Street, Thuan Hoa Ward).

The launch of direct flights from Belarus to Vietnamese localities, especially Da Nang, is opening opportunities to attract Belarusian tourists to Hue along the Central Heritage Road.