Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

“Each journalist chooses their own path to delve deep into the field of words. I’m fortunate to be born and work as a journalist right in the sacred land of Hue Ancient Capital, a place rich in cultural values. Although Hue’s literary heritage is “tranquil and moss-covered”, to me, it is always captivating”.

On May 22nd, during his working visit to Vietnam, Director of the UNESCO World Heritage Center, Lazare Eloundou Assomo, toured several heritage sites in Hue including the Imperial Citadel, the Museum of Royal Antiquities, and An Dinh Palace to conduct a field survey and learn about the management, conservation and promotion of World Cultural Heritage values ​​in the locality.

In parallel with the Festival, Hue has become one of the focal points for attracting, gathering, and spreading cultural values, serving as an environment and opportunity to revive and illuminate Hue’s cultural heritage.

It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.

Recognized as a leading unit in Vietnam and a model for the preservation and restoration of historical relics, on the occasion of Vietnam Cultural Heritage Day November 23, Hoang Viet Trung, Director of Hue Monuments Conservation Center, shared fascinating insights with Thua Thien Hue Weekly about the journey to restore and enhance heritage values, contributing to making the Complex of Hue Monuments an attractive destination.

“The fact that “Knowledge of Tailoring and Wearing Hue Ao Dai” having just been enlisted as a National Intangible Cultural Heritage not only is an honor and pride, but at the same time, affirms that Hue Ao Dai always carries the traditional cultural values of the nation and has a strong vitality throughout history,” emphasized Mr. Phan Thanh Hai, Member of the National Cultural Heritage Council, Director of the provincial Department of Culture and Sports when sharing the story about the new recognition of it with Thua Thien Hue Weekly.

The artifacts selected for identification are representative items typical of the Nguyen Dynasty's royalty and officials, such as the golden throne, palanquins, ceremonial shoes (things used in daily life and rituals), gold and jade branches (interior decorations), and the Xam Huong set (a recreational activity). This initiative marks the beginning of applying technology to preserve and promote the cultural heritage values preserved in Thua Thien Hue.