Being a major commercial center of Hue City, Dong Ba market not only attracts customers for bustling trading exchanges during the day, but right in front of the market's lobby, there is also a food street at night, on the famous Tran Hung Dao Street.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

To date, 8 safe and organic food supply chains have taken shape in the province with 15 typical local products.

Thua Thien Hue boasts nearly 1,300 culinary dishes, ranging from royal delicacies to everyday local food. To preserve these characteristic Hue dishes and promote the local food culture both nationally and internationally, the implementation of 3D digitization is necessary.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

On the afternoon of October 26, Hue College of Tourism, in collaboration with Cholimex Food Company, organized a competition in search of Hue culinary ambassador - season 4, 2023, with the theme “Delicious Hue Dishes”.

The rice grains sown in a field tells a historical story, the healing of the pain of the past and reminds young people of the importance of food in modern life. The artists have created an artwork about the process from sowing to harvesting by making an art video with country music background.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

Not only doing sightseeing, visiting beautiful landscapes, enjoying food and exchanging cultures, tourists who choose volunteer tourism also receive sincere feelings, love and unforgettable memories when coming to Hue.

On September 30, the Department of Tourism held the opening of a training course on room, table, reception and food processing skills for employees of hotels in the province.