Creating fresh momentum for Hue’s F&B industry

HNN.VN - On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Exchanging and sharing knowledge of the F&B sector

Speakers and experts focused on analyzing the F&B 5.0 model, emphasizing innovations in management, accelerating digital transformation, optimizing operations, and personalizing customer experiences. Businesses highlighted the importance of integrating technology into service workflows, connecting management systems, boosting performance, and maintaining quality control in both products and services.

In addition to operational topics, the event also addressed new tax policies that directly affect restaurants, eateries, and coffee shops. Representatives from various brands discussed real-world challenges and proposed solutions to ease cost burdens and adapt to a fluctuating market environment.

A highlight that captured significant attention was the live demonstration of drink preparation trends for 2025. Beverage specialists showcased their creative processes and introduced new drink lines such as Teapresso, machine-brewed tea, and healthy beverages - designed to meet the increasingly diverse demands of younger customers and modern cafés.

The event attracted many F&B businesses in the city

With plenty of activities, the “F&B Hue 2025: The F&B 5.0 Model” event was regarded as a meaningful contribution to driving innovation in the food and beverage industry. It opened up numerous opportunities for collaboration, trend updates, and helping businesses adapt swiftly to the evolving market landscape.

According to the organizers, the “F&B Hue 2025: The F&B 5.0 Model” event aimed to create a platform for connection among brands, businesses, and the F&B community in Hue, while also updating the latest F&B development trends. Through insightful talks, demonstrations, and direct exchanges, the event enabled shop owners, investors, and enthusiasts to access modern management models and explore the practical application of technology in business, ultimately enhancing competitiveness and service quality.

By TUAN KHOA