On the morning of December 4, at Hue One Food manufacturing plant (No.1 Nguyen Van Tuyet Street, Thuan An Ward, Hue City), Hue One Food Joint Stock Company held a ceremony to release a 40-foot container, carrying about 19 tons of traditional Hue cakes, for official export to the U.S market.

The recent floods caused severe damage not only in lowland areas but also in mountainous regions. Local authorities are making every effort to repair infrastructure and supply food and clean water to isolated communities.

Not only travelers from afar, but various TikTokers and Facebookers with hundreds of followers also come to Hue to explore and share unique culinary experiences that they’ve gained in this place.

On the afternoon of October 8, Hue College of Tourism coordinated with Cholimex Foods to hold a contest titled “Finding Hue’s Culinary Ambassador - Season 6” with the theme “Hue Cuisine in the Green Flow - Creativity for Sustainable Development”.

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.

On August 26th, at the Roppongi outlet of Matsuya restaurant chain, an event was held to launch a menu featuring “Pork rice in the style of Vietnamese com tam (Broken rice)”.

On the morning of August 22, in Hue City, Kinh Do Specialty Joint Stock Company in cooperation with Hue One Food Joint Stock Company held a ceremony of shipping the first container of Hue cakes to the U.S. market.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Hue Ancient Capital is a paradise for vegetarian cuisine. On the first and fifteenth days of the lunar month, even restaurants that usually serve meat often switch entirely to vegetarian dishes. This is hardly surprising, given that Hue is one of Vietnam’s major Buddhist centers, a land steeped in spiritual traditions, where eating vegetarian food has become a beautiful cultural feature.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.