On July 8, 2026, the Chairman of Hue City People’s Committee issued Decision No. 2376/QD-UBND approving the Project ‘Exploiting and Promoting the Value of the Complex of Hue Monuments to 2035’.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

Ngoc Linh ginseng is an endemic medicinal plant species with exceptional medical and economic value. However, the natural distribution area of this ginseng species is currently minimal, while the demand for conservation, development, and sustainable exploitation continues to grow. Research into transplanting Ngoc Linh ginseng to ecologically similar regions, such as Hue, is not only a scientific necessity but also opens opportunities to expand the conservation space and develop this precious medicinal plant.

On December 11, the Department of Tourism organized a program to survey wellness tourism products in the city to orient their exploitation, promotion, and development in the coming time.

In the period of 2026 - 2030, alongside the process of exploitation, the effectiveness of the collected Han - Nom (Sino-Vietnamese Demotic character) documents will be promoted. Furthermore, these also aim to serve the research needs of readers, scholars, and experts in the fields of history, culture, society, economy, and politics.

Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

The beauty and extent of Hue’s coastline is undeniable. According to many economic experts, if Hue knows how to exploit and expand these spaces, it will significantly increase the state’s budget revenue.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

On the afternoon of September 10, at the Hai Van Frontier Post relic site, the People's Committee of Thua Thien Hue province and the People's Committee of Da Nang City held a working session on coordination in managing, exploiting, and promoting the value of the Hai Van Frontier Post national relic site.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.