On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

In the green space of Da:me space coffee, an offline event with the theme "Ánh sáng kinh đô" (Capital City Light) for both professional and amateur photographers from Hue took place. The special guest of this event was Mr. Doan Quang, an experienced photographer of Hue origin who is currently working and living in Da Nang.

What was initially planned as a 3-month journey by Dr. Hattori Tadashi in 2002 eventually extended to over 20 years, taking away much from him but bringing light to over 60,000 people in Vietnam. He didn't take any salary, even using his own pocket money to cover expenses for financially-struggling patients and to support some Vietnamese hospitals with ophthalmic medical equipment.

On the afternoon of April 7th, a seminar titled “Commercial Photography in the era of Artificial Intelligence” was held at the Faculty of Journalism and Communication, University of Sciences. The event was organized by the university in collaboration with the Thua Thien Hue Photography Association and sponsored by Yongnuo, a company specializing in photography equipment manufacturing.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

Two new publications, which are the volume 1 and the volume 2 of the book themed “Hue, the Magical Imperial City” under the project on "Establishing and developing Hue Bookcase" in 2024, are expected to be released on the occasion of the 3rd Vietnam Book and Reading Culture Day 2024. The event is organized by Thua Thien Hue General Library.

On the evening of March 23rd, from 8:30 p.m. to 9:30 p.m., the “Lights Out” program took place to respond to the 2024 “Earth Hour” event. This year’s event was launched by the Ministry of Industry and Trade with the message “Save electricity - Make it a habit” to spread the spirit of joining hands to save energy and protect the environment to the entire community.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

On the morning of February 4th, at Trinh Cong Son Park, the People's Committee of Hue City organized the announcement ceremony for the ASEAN Clean Tourist City Awards 2024 and launched the Green Sunday event across the entire city.