Ngoc Linh ginseng is an endemic medicinal plant species with exceptional medical and economic value. However, the natural distribution area of this ginseng species is currently minimal, while the demand for conservation, development, and sustainable exploitation continues to grow. Research into transplanting Ngoc Linh ginseng to ecologically similar regions, such as Hue, is not only a scientific necessity but also opens opportunities to expand the conservation space and develop this precious medicinal plant.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

After five years of research, development, and implementation of organic agriculture and the circular agricultural economy, Que Lam value chain has demonstrated that this is an effective economic model, creating numerous sustainable livelihoods for local people while contributing to environmental protection and public health.

Hue Monuments of Conservation Center is gradually building up a huge heritage archive, which is known as a foundation for a model of smart heritage management, which not only preserves but also creates new values for the work of cultural - economic development.

The event titled “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) and the forum “Developing Private Economy in Connection with Heritage Economy Development in Hue” were recently held, opening new perspectives on harnessing heritage values as an economic resource. From the stories of young businesses to the strategy of heritage urban development, Hue is affirming its own path: Turning heritage into a sustainable development momentum.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

The cultural heritage left by the Nguyen Dynasty in Hue, in particular, and Vietnam in general, is extremely voluminous, including historical, cultural, landscape, artistic, scientific, and economic values... Over the years, preserving and promoting those cultural values have been highly appreciated. However, there are still some inadequacies, difficulties, and limitations.