As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

As part of the 500-day-and-night campaign to increase efforts in the search for and collection of the remains of fallen soldiers, collect biological samples, and conduct DNA testing to identify those whose identities remain unknown, officers and soldiers of Search and Recovery Team 192 under the Hue City Military Command, together with coordinating forces, are working day and night with a strong sense of responsibility and profound gratitude. Their efforts are helping bring fallen soldiers home to their families and loved ones.

On the afternoon of July 27, Deputy Secretary of Hue City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh chaired a conference to review the progress of the ‘500 Days and Nights Campaign’ to accelerate the search, recovery, and identification of fallen soldiers’ remains, along with the program to replace temporary and dilapidated houses for the biological children of resistance fighters exposed to Agent Orange/dioxin across the city.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

Hue Today No. 474 features a range of notable stories, including the city’s regular citizen reception program, the training of doctors for mountainous areas, ongoing DNA sampling to identify fallen soldiers, and a talk show by a professor with students on the enduring love for the ao-dai.

On the afternoon of July 14, a delegation from the Vietnam Fatherland Front Committee of Hue City, and socio-political organizations, led by Ms. Nguyen Thi Ai Van, Member of the Standing Committee of the City Party Committee, and Standing Vice Chairwoman of the Vietnam Fatherland Front Committee of Hue City, visited and encouraged officers and soldiers of Team 192, who are carrying out the “500 days and nights campaign to search, recover, and identify martyrs’ remains”.

After nearly a decade of sustained cooperation with Kanto International Senior High School in Tokyo, Japan, Hai Ba Trung High School in Hue City has developed a meaningful model of international exchange. Through classroom lessons, experiential activities, charity programmes and homestays in Japan, students from both countries have not only deepened their understanding of each other’s cultures but also broadened their intercultural awareness, strengthened their appreciation of cultural identity and fostered friendship between Vietnam and Japan.

“Books and Ao Dai - Nurturing Intellect and Honoring Vietnamese Identity” was the theme of an exhibition held by the City Library on the morning of July 9 at No. 29A Le Quy Don St. (Thuan Hoa Ward).

On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​