Amid Hue’s unpredictable weather, there exists a quiet yet persistent “green-shirt army” - a group always ready to appear whenever a colleague is in trouble. They are the Hue SOS 247 - Grab Hue team, drivers who brave the weather day and night to rescue broken-down vehicles and help fellow riders in distress. All of it stems from one simple reason: to help one another on every road.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

On October 16, the National Data Association coordinated with Hue City People’s Committee held a ceremony to launch the Global Data Expert Network (Vietnam Data Expert Network - VDEN). The event marks a new milestone in the work of bringing together and connecting Vietnamese intellectuals worldwide to join hands to promote the development of data economy and national digital transformation.

Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

The expansion of Hue Brewery Plant, once completed, will become one of the most modern beer production facilities in the country. It will help enhance the company’s competitiveness while serving as a core driver in the local processing industry.

On the afternoon of July 31, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Nguyen Van Phuong held a working session with the leaders of Kim Long Motor Hue Joint Stock Company regarding the progress of the Automobile Manufacturing and Assembly Complex Project in the Chan May - Lang Co Economic Zone, and discussed plans for investment expansion.

The launch of major projects and the effective performance of key industries have created breakthroughs that drive the socio-economic development of Hue City.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

“The failure at the 100-mile distance (equivalent to 160km) at the Vietnam Mountain Marathon in December 2024 has only driven me to set new goals in Ultra Mountain Marathon, with a strong resolve to rise from failure,” Nguyen Thi Ngot, a Hue-born runner ranked among the top 10 female amateur marathoners in Vietnam for the 42.195km distance, shared her plans for 2025.

For Le Hoang Anh Thu, a 12th-grade student specializing in History and Geography at Quoc Hoc Hue High School for the Gifted, history holds a unique appeal and passion. This has driven her to continuously strive for First Prize in the National Exam.