Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

“The failure at the 100-mile distance (equivalent to 160km) at the Vietnam Mountain Marathon in December 2024 has only driven me to set new goals in Ultra Mountain Marathon, with a strong resolve to rise from failure,” Nguyen Thi Ngot, a Hue-born runner ranked among the top 10 female amateur marathoners in Vietnam for the 42.195km distance, shared her plans for 2025.

For Le Hoang Anh Thu, a 12th-grade student specializing in History and Geography at Quoc Hoc Hue High School for the Gifted, history holds a unique appeal and passion. This has driven her to continuously strive for First Prize in the National Exam.

Thanks to technology, many delicious dishes from Hue have transcended the borders of their homeland. The unique flavors of the ancient capital are now finding their way to the East and the West, driven by the rise of e-commerce and the entrepreneurial spirit.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Amid the bustling rhythm of urban life, I love taking a long pause to enjoy the slow and steady pedaling of Hue’s cyclo drivers. There, although I deeply sympathize with the hard work of these men, who are the breadwinners of their families, in turn, it also reminds me of the strangely peaceful feeling of Hue.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

Lately, I've found a fondness for evening walks or drives around the city, as the city comes alive and becomes quite interesting at night. Hue City, with its Perfume River, Ngu Mountain, and harmonious natural landscapes and beautiful heritage, attracts tourists by its peace and antiquity, being a destination for culture enthusiasts.

On the afternoon of December 5, Mr. Giap Hoa, Director of Yellow Taxi Company - Hue branch said that his company had just rewarded Mr. Le Van Cuong, a driver born in 1991, to honor his good deed.

Many large projects have been launched in the expectation of kick-starting the socio-economic development of Thua Thien Hue. With the policy of investment attraction, after the pandemic, the economy is making a step-by-step recovery.