Strongly improving the investment and business environment has been helping Thua Thien Hue gain a competitive advantage, and attract domestic as well as foreign investments. This also presents an opportunity and favorable conditions for the province to continue promoting investment activities with a strategic focus.

The exhibition “Behind the Doors - Nocturne of Rain” by a group of both domestic and foreign artists has recently commenced and opened to the public on the evening of August 3rd at Diem Phung Thi art space (Hue Museum of Fine Arts, 17 Le Loi Street, Hue City).

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

On May 30, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a working session with the Commercial Department – Vietjet Aviation Joint Stock Company (Vietjet) about opening new domestic and international flights to Hue.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

Hue’s Western Quarter, including three main streets of Pham Ngu Lao, Chu Van An, and Vo Thi Sau, is a favorite stopover for many domestic and foreign visitors, especially at the end of the day, and the weekends.

On April 13th, VnExpress newspaper, in coordination with the People's Committee of Thua Thien Hue province and FPT Online Joint Stock Company, held a press conference to announce the VnExpress Marathon Imperial Hue 2023 race.

A large number of locals, domestic and foreign visitors came to Thai Duong Ha Village (Hai Duong Commune, Hue City) to watch the Cau Ngu (Fish Worshipping) Festival, held by the locals on the morning of February 1 (the 11th day of the Lunar New Year).

This is the first time Hue City People's Committee organized a contest to promote the beautiful images of Ru Cha mangrove forest and Con Te islet to domestic and international tourists.