On April 19th, a special event titled “Hue – Developing green heritage tourism and a bicycle city” will take place at Ngo Mon Square – Hue Imperial Citadel. The event is jointly organized by Hue Monuments Conservation Center, VietPM (representative of GCOO brand in Vietnam), and Vietnam Green Building Council (VGBC).

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

On the afternoon of August 1st, the Department of Science and Technology (DOST) held a conference to review and approve the results of the provincial science and technology project "Establishing, managing, and developing a certification mark (CM) for “Thanh Toan tiled-roof bridge village market” of Thuy Thanh commune, Huong Thuy town, led by the Office of Culture and Information of Huong Thuy Town.

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.