On the morning of October 29, the Institute for South Asian, West Asian, and African Studies (ISAWAAS), under the Vietnam Academy of Social Sciences (VASS), in coordination with the City Tourism Association and relevant agencies, held an international workshop entitled ‘Developing Halal tourism: International experience and the current state in Hue City’.

Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

On the morning of October 13th, Hue City Women's Union held a conference to review the project titled ‘Developing Sustainable Livelihoods through Sustainable FSC Forest Management and Piloting Community-Based Tourism to Revive Traditional Cultural Practices of Ethnic Minority Communities in Phuc Loc Village, Hung Loc Commune.’

“Thuan Hoa Ward needs to take the initiative in researching planning options and proposing investments, while also inviting businesses to participate in developing public amenities, services, and tourism. The proposals should link new development investments with urban renovation, and assess the feasibility of implementation during the current term,” emphasized Mr. Le Tri Thanh, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee.

On September 8, 2026, Hue City People’s Committee issued Plan No. 519/KH-UBND to implement Conclusion No. 372-KL/TU of the City Party Committee. The plan continues the implementation of Resolution No. 04-NQ/TU on building Hue into one of the country’s major and distinctive centers of culture and tourism, and Resolution No. 37-NQ/TU on developing tourism and tourism services for the 2025–2030 period, with a vision to 2045.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.