Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

The image of people jogging daily on the streets and alleys of Hue has become familiar. From this widespread grassroots movement, Hue has become a destination for national-level running events.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

In the recent top 10 list of affordable and ideal relaxing destinations for Singaporean tourists in 2025, released by UK-based Time Out magazine, Vietnam is represented by two cities: Hue and Da Nang.

The year 2024 marks a series of significant milestones in the Ancient Capital. Besides the historic event of becoming a centrally-governed city, Hue is also a destination for major investors with groundbreaking and finalized mega-projects, contributing to elevating the status of the sixth centrally-governed city in the country.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

The 5-star luxurious, trans-Viet tourist train arrived at Hue Railway Station on the morning of December 22, taking 7 international visitors to experience tourist destinations and relics in Hue Ancient Capital

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

Recognized as a leading unit in Vietnam and a model for the preservation and restoration of historical relics, on the occasion of Vietnam Cultural Heritage Day November 23, Hoang Viet Trung, Director of Hue Monuments Conservation Center, shared fascinating insights with Thua Thien Hue Weekly about the journey to restore and enhance heritage values, contributing to making the Complex of Hue Monuments an attractive destination.

On holidays, weekends, or whenever they have free time, young people have a habit of searching for new “locations” to enrich their “virtual living” photo collections. Instead of spending time looking for far away places, recently, many young people have turned to check in at dining, entertainment, and shopping destinations right in the city.