At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

On the morning of December 27, the Provincial Tourism Association opened a ceremony to launch the Thuy Bieu – A Plastic waste reduction tourist destination.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.

Regularly appears on domestic architecture newspapers and on television programs about well-designed spaces, and once on the American architecture website, the 1991-born Tran Ngo Chi Mai, the founder of LimDim House Studio, is no longer unfamiliar to those who are passionate about architecture. Moreover, her name is associated with youthful, creative projects, which are fascinating destinations for “dreamers”.

A Roang is a border commune of A Luoi district, which is about 90km away from Hue city center. People living here are mainly the Ta Oi people. Being located at the foot of the majestic Truong Son Mountain, A Roang was once a poor and extremely difficult place to travel to. However, it is now an attractive destination for visitors who love the rustic beauty of people and villages in wild mountains and forests, or immersing themselves in waterfalls and lakes in the middle of mountains and forests.

Hue has long been a popular culinary destination, with a wide range of scrumptious delicacies, particularly in the lively evening dining areas known as "places that never sleep," among them, it is impossible not to mention Ben Ngu market.