When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

A friend of mine just came from the Southeastern region to visit Hue. After a day visiting various destinations, from the Imperial Citadel to the tombs of Emperors Gia Long and Minh Mang, then heading to the Van Thanh - Vo Thanh temples and Thien Mu Pagoda, my friend warmly remarked: “In Hue, wherever you go, you can see the Huong River. Now I understand why people here are so gentle and friendly. In this scene, by this river, it’s hard even to get upset!”.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

With dozens of specially designed programs fixed to each age group, combining experiencing hands-on activities, historical storytelling, and royal court games, the heritage education initiative at Hue Museum of Royal Antiquities has become a popular experiential learning destination for thousands of students.

Beyond distant vacations and familiar destinations, museums have become a favored choice for many parents making to offer their children a relaxing yet enriching space for discovery and learning, fostering a deeper appreciation for culture and history.