During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

Located southwest of Hue’s Imperial Citadel, at an elevation of more than 430 meters above sea level, Mount Kim Phung has long been a destination for nature lovers who wish to conquer its summit and take in a panoramic view of Hue city.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

From early morning, Thuan An Beach in Hue city is already bustling with swimmers, joggers, children playing on the sand and visitors taking photos. More than just a beach destination, it is also a place where local life unfolds, with leisure activities, seafood trading and beachside services coming together to create the unique rhythm of a coastal community at sunrise.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

After the renovation of Thuy Tien Lake Water Park (Thuy Bang Ward) and the comprehensive investment in transportation infrastructure in Thien An and Vong Canh Hill areas, by early 2025, visitors and locals alike will be amazed by the fresh and visually appealing landscape of this area.

Starting from the center of A Luoi town, a group of young friends led by Nguyen Van Hoang chose the Can te 2 ecotourism area as an interesting stop for this summer.