Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4, the opening ceremonies of three major international events, including the 19th International Travel Expo Ho Chi Minh City (ITE HCMC), Export Conference 2025, and the event “Connecting International Goods Supply Chain” officially took place at Saigon Exhibition and Convention Center (SECC). Hue participated in the event with the joint stall of three localities Quang Tri - Hue - Danang.

To ensure good preparation for the Opening Ceremony of the academic year 2025 - 2026, linked to the 80th Anniversary Ceremony of the Traditional Day of Education sector, held online nationwide on the morning of September 5, the Department of Education and Training (DoET) established inspection teams on September 4. These teams were tasked with assessing the preparation and guiding the organization of the new academic year's opening ceremony at educational institutions across the city.

On the night of September 3, Hue City Music Association in collaboration with Vietnam Musicians Association branch in Hue and various art units organized a music program with the theme “ New Day in the Homeland” at Hue City Culture and Cinema Center to celebrate the 16th Vietnam Music Day (September 3, 2010 - September 3, 2025).

“Thanh Thuy New Day - Connecting the Community” 2025 marathon, organized by Thanh Thuy Ward, took place on the morning of September 2. The activity was held to celebrate the 80th anniversary of the August Revolution and National Day (September 2).

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

On the evening of September 1st, in Vy Da Ward, Hue City People’s Committee held the inauguration ceremony for the technical infrastructure component of the Hue City Cultural and Sports Square project.

The 36th Hue City traditional boat racing - 2025 kicked off on the morning of September 2 on the North bank of the Huong River, about 300 meters from Nghinh Luong Dinh Pavilion towards Da Vien Bridge. The event was held to celebrate the 80th anniversary of the successful August Revolution and National Day (September 2), and it also served as a competitive sport for the 10th Hue City Sports Festival - 2026.

On the morning of September 1st, Eon Industry Vietnam Co., Ltd., held the inauguration ceremony of Eon Industry Vietnam Helmet Manufacturing Plant - Phase 1 at Gilimex Industrial Park (Phu Bai Ward). This project is part of a series of key works and projects inaugurated and launched in Hue City to celebrate the 80th anniversary of the August Revolution and National Day (September 2nd).

Beneath the bright red national flag proudly flying over the skies of Truong Sa (Spratly Islands), we silently call out the names of the heroic martyrs who gave their lives to defend the sacred seas and islands of our homeland, hearing their echoes within the gentle murmur of waves welcoming a new, peaceful day.