Such is one of the key tasks set by the Department of Culture and Sports of Hue City for 2026.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

On the morning of December 23, the exhibition “OMOCHA: The World of Modern Japanese Toys” was introduced to the public at AEON Mall Hue, offering visitors an opportunity to explore the evolution of Japanese toys from tradition to modernity through the lens of culture and creativity.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

This is one of many outstanding achievements shared at the Review Conference for the Visit Vietnam Year - Hue 2025. The conference was organized by the Ministry of Culture, Sports, and Tourism (MoCST) in coordination with Hue City People's Committee on the morning of December 19.

On the afternoon of December 18, at the Ruong House space - the Royal Treasury Palace (Hue Imperial Citadel), Hue Monuments Conservation Center, in collaboration with Phygital Labs, officially launched the Culture - Heritage - Technology Experience Space.

That was the theme of the discussion held by Hue Architects Association in collaboration with other related agencies on the afternoon of December 16 at the Book Space and Reading Culture (No. 23 - 25 Le Loi Street, Thuan Hoa Ward).

Once being the Imperial Capital under the Nguyen Dynasty, Hue has undergone many historical phases, and today the city is regarded as one of Vietnam’s few cities where multiple architectural traditions coexist. It brings together folk, royal, colonial, and modern styles, developing in a way that balances the architecture, landscape, and culture, forming a distinctive urban identity.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

Located about 20 km northwest of Huế City, Hòn Vượn Mountain rises 300 meters above sea level. Here, visitors can relax, camp, breathe in the fresh air, and hunt the clouds while witnessing a stunning sunrise.

We invite you to enjoy the dazzling night lights of Nguyen Hoang Bridge, which was officially opened for technical traffic through on the morning of March 26, in celebration of the 50th anniversary of Hue liberation day.

We invite you to enjoyimages of the violet Chinaberry blossoms, which add a romantic charm to both banksof the Huong River, especially in the cold weather.

In theseMarchdays, whenvisiting Bạch Mã National Park, you willexperience a gentlespring with the vibrantcolors of azaleas and bellflowers, and somewhere, a lingeringhint of goldenleaves, standing out against the misty air. As you make your way up to the mountainpeak, cloudsdriftclose to the path, embracing the mountaintops, while the scent of springfills the air, blending with the sounds of birds.

In the days following the full moon of the first lunar month, the apricot blossom gardens in Hue unexpectedly bloom brilliantly, attracting a large number of visitors to admire and take photos.

we invite you to explore the beauty of the mausoleum of Emperor Gia Long (Thien Tho mausoleum)-the final resting place of the founder of the Nguyen Dynasty, which features distinctive feng shui elements and unique architecture - in the spring sunshine.

The vibrant beauty of this flower garden is attracting many locals and tourists coming to capture memorable moments. Don’t miss the chance to visit and enjoy this romantic scene!

Hue's garden houses always carry a distinct charm, blending noble elegance with traditional colors. With green, serene spaces featuring tea bushes, small courtyards, guarding screens, and yellow apricot trees, these homes reflect a slow-paced lifestyle, deeply connected to nature and valuing the long-standing cultural heritage of the people of Hue.

With the theme "Respecting Ancestors," the Huyen Tran Temple Festival in the Spring of At Ty 2025 is an activity that demonstrates the Vietnamese people's tradition of “when eating the fruit, think of the person who planted the tree" to express gratitude to Emperor Tran Nhan Tong and Princess Huyen Tran, who contributed to the people and the country in expanding the country's borders.

The ceremony of erecting the nêu pole to welcome Tết inside Huế Imperial Palace was recently re-enacted in accordance with the royal rituals of the Nguyễn Dynasty on the 23rd day of the 12th lunar month. In the royal life of the past, the nêu pole erecting ceremony (also known as Thướng Tiêu) served as a signal that Tết had arrived. The word 'Tiêu' in Thướng Tiêu means 'the treetop,' symbolizing the highest and most visible point.