In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.

On the afternoon of August 11, Hue City Party Committee, People’s Council - People’s Committee - Vietnam Fatherland Front Committee of the City held a ceremony to mark the 80th anniversary of the Traditional Day of the People’s Public Security Force (August 19, 1945 - August 19, 2025) and the 20th anniversary of the National Day of All People Protecting National Security (August 19, 2005 - August 19, 2025) at the City Cultural - Cinema Center.

“The beauty of Hue’s cultural heritage through sketching art” is the theme of an exhibition inaugurated by Hue Museum of Fine Arts, introduced to the public and visitors in Da Nang City on the evening of August 7.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.

The exhibition with the theme “The Journey of 80 Years to Independence - Freedom - Happiness” will take place from August 28 to September 5 at the National Exhibition Center in Hanoi. Hue City will bring to the event a display space rich in Hue’s identity and cultural characteristics.

The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

On July 31st, a delegation from Okinawa Prefecture, Japan, including 16 high school students along with representatives from Okinawa Prefectural Government and Japan Overseas Cooperative Association (JOCA) Okinawa Office, arrived in Hue City to participate in a cultural exchange and homestay program as part of the “OIC Youth’s 2025” program. This event is one of the key activities under the Japan-Hue 2025 Homestay and Cultural Exchange Program.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”