On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.

From late January to early February 2026, Hue City Art Troupe brings Hue Royal Court Music (Nha nhac) and other distinctive cultural values of the Ancient Capital to perform and promote in Sydney, Darwin, and Canberra (Australia).

On the morning of February 1, at the space located at 23-25 Le Loi Street, Thuan Hoa Ward, Thuan Hoa Ward Public Service Center, in coordination with Hue Book and Culture Club, organized the “Thuan Hoa - Binh Ngo 2026” Festival under the theme “Dung dang dung de - Welcoming Spring in Joy and Good Health”.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

Culture and sports not only shape the identity, but also serve as the soul of development. The responsibility of officials working in the cultural and sports sector is not only to preserve what exists, but also to innovate and spread those values.