As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

Hue Today Issue No. 473 brings readers a wide range of notable stories covering politics, the economy, culture, and social welfare, with in-depth features highlighting Hue City's efforts to attract investment, promote its cultural heritage, expand urban space, and improve residents' quality of life.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.