Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

“The beauty of Hue’s cultural heritage through sketching art” is the theme of an exhibition inaugurated by Hue Museum of Fine Arts, introduced to the public and visitors in Da Nang City on the evening of August 7.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

Flowing through the center of Hue City, the Huong River, a heritage river, is one of the iconic symbols of Hue Ancient Capital. Visitors to Hue will surely be enchanted not only by the Huong River but also by the peaceful, tranquil, and vibrant beauty of the Dong Ba River, the An Cuu River, and the Ngu Ha River, etc. This is why Hue is known as the “city of rivers”. Associated with over 700 years of history in expanding and developing the land of Thuan Hoa - Phu Xuan, each of these rivers is not just a natural landscape, but also a historical and cultural witness to this land.

When visiting A Nam village in Hong Van commune, A Luoi district, tourists will have the chance to admire the only longhouse built with the traditional style of the Pa Co people. In 2014, the longhouse was constructed thanks to the advocacy of weaving artisan Quynh Quyen, a villager of A Nam, and it has since become a symbol of solidarity among the villagers.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

Hue people have a little joy in gathering family members, and relatives on weekends; this demonstrates the cultural beauty imbued with love. An Truyen village (Phu An commune, Phu Vang district, Thua Thien Hue) is close to the city center but it still preserves the quality of a peaceful village. The fresh air of Tam Giang lagoon is a suitable choice for a sunny day.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

Grown for its beauty and fruits, persimmon is a high-rise tree in Hue gardens. Despite not having high economic value, ancient persimmon trees carry spiritual and cultural value and are closely linked to the lives of many traditional families in the Huong Ngu region.

The Miss Grand International 2023 beauty pageant have gone half-way and many places, landscapes and cultural features of Vietnam have also been promoted by the representatives of over 70 countries around the world.