In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

In March, as late spring draws to a close and gives way to the first heat of early summer, the parasol trees in the Imperial Palace burst into bloom. Their canopies of soft pink-purple flowers, scattered across an ancient expanse of deep green, create a poetic and dreamlike landscape that captivates all who visit.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

With a vivid imagination and familiar natural materials, artist Nguyen Van Tien, from Kim Long Ward, has created an engaging experiential space through the Tataki-zome handcrafted fabric-dyeing technique.

Hue’s recognition with the Vietnam Smart City Award 2025 in the category of “Smart Governance and Administration” is not merely an acknowledgment of achievements. Behind the award lies a more important question: how is digital government actually operated to create real governance capacity, the one that can be measured and continuously improved?

Since the primordial dawn of history, primitive humans were already conscious of time. They observed the rotation of the universe and carved markings on cave walls to record the passage of day and night. From natural phenomena, weather patterns, and cosmic cycles, humans created calendars to serve daily life and agricultural production.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

From February 7 to 15, 2026 (corresponding to the 20th to 28th days of the Lunar December of the Year of At Ty), the People’s Committee of Hoa Chau Ward will organize the “Hoa Chau Tet Festival” along Bao Vinh Pedestrian Street. The event will feature a wide range of distinctive cultural and community activities, helping to create a lively and joyful atmosphere for residents in celebration of the traditional Tet holiday of Binh Ngo 2026.