While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

From February 7 to 15, 2026 (corresponding to the 20th to 28th days of the Lunar December of the Year of At Ty), the People’s Committee of Hoa Chau Ward will organize the “Hoa Chau Tet Festival” along Bao Vinh Pedestrian Street. The event will feature a wide range of distinctive cultural and community activities, helping to create a lively and joyful atmosphere for residents in celebration of the traditional Tet holiday of Binh Ngo 2026.

From areca sheaths once regarded as agricultural waste, Truong Van Toi (born 2000, Hue City) has built a model to produce bowls and plates from areca sheaths, aiming to reduce plastic waste, create livelihoods for local people, and open up an environmentally friendly consumption pathway.

To create a joyful and vibrant atmosphere before, during, and after the Lunar New Year of the Horse (Binh Ngo) 2026, Thuan Hoa Ward will organize the Thuan Hoa Spring Festival Binh Ngo 2026 at Hue Book and Culture Space (23 - 25 Le Loi Street, Thuan Hoa Ward). The program, themed “Dung dang dung de - Welcoming Spring in joy and good health”, will take place on February 1.

With a passion for handicraft decorative products, Nguyen Phuoc Son has created various unique, novel products, capturing the interest of customers.

Defining the fields and products of innovative startups is crucial for developing the innovation and entrepreneurship ecosystem and enhancing the scientific and technological position of Hue City. In an interview with Hue Today Weekly, Ms. Tran Thi Thuy Yen, Deputy Director of the Department of Science and Technology, emphasized that innovation and entrepreneurship in Hue is shifting strongly from a movement to depth, from ideas to products that create real value.

For many years immersed in the sounds of chisels and hammers, Mr. Vo Huu An, born in 1975, cannot remember how many wooden works he has created.

After five years of research, development, and implementation of organic agriculture and the circular agricultural economy, Que Lam value chain has demonstrated that this is an effective economic model, creating numerous sustainable livelihoods for local people while contributing to environmental protection and public health.

Hue’s transportation and urban infrastructure have undergone significant changes in recent times, with a series of large-scale key projects being invested in and implemented, opening up new connectivity spaces for the city.